direction
Branded. Narrative. Experiential.
Real American Hardwood
Build Your World
How do you make a hard commodity, well, hot?
You invite consumers to build the world of their dreams while cementing Real American Hardwood as the uniquely authentic and sustainable material everyone can count on.
HOKA
Tape Breakers
Women's History Month
What if Women's History Month was actually about women's future?
Creating this campaign for HOKA gave me the opportunity to tackle stigma head-on and empower future generations through conversations between Tape Disruptors who pave the way. It was an honor to direct these bright stars and the content that rolled out all March.
Xfinity Latino
Querido Futuro
When we imagine a better future, we begin to believe it's possible.
That's why #QueridoFuturo invited a diverse collection of community mavens to reveal their paths from the past to futuro in celebration of Hispanic Heritage Month.
gotmilk?
Get Real Quest
Creating a story concept and collaboration plan for this custom 8-bit adventure built for Got Milk? was more than just good fun.
With original art from @dxtrtheweird, a custom throw-back soundtrack by @maestro, and dialed-in function care of Mad Oath, our quest to get audiences in the game won big.
Xfinity Latino
#FanLikeAGirl
How do you tap into the Women's World Cup without access to its stars?
You rewrite the playbook and empower the next generation. This passion-fueled multicultural series proved storytelling on the world stage doesn’t have to break the bank.
Pepsi Super Bowl
This Is The Pepsi
This campaign highlighted both the brand’s deep generational crossover and its cemented place in pop culture.
I brought all the fun (including campaign concept and copywriting) of today’s Pepsi to the Super Bowl with this star-studded, quick-moving nod to the history of the brand.
KENNETH COLE
ENGINEERED FOR CITY LIVING
The Spring 2020 campaign captured the magic of engineering and the thrill of city living while nodding to the attribute benefits of the TECHNI-COLE program.
My work included campaign concepting, copywriting, and assistant directing.
KENNETH COLE
be flexible
This social campaign captured the unexpected nature of a city commute, and brings to light the benefits of the TECHNI-COLE collection, designed for your every move.
My work included campaign concepting and copywriting.
TWO LITTLE BITCHES
FILM
My feature directorial debut TWO LITTLE BITCHES has won Best Director, Best Actress and Best Film at multiple film festivals and continues to ask questions about gender disparity in the film industry.
Shot with an all-female crew, the film uses a sisters’ dysfunctional relationship to examine female stereotypes.
For more information visit TWOLITTLEBITCHESFILM.COM. You can also find the film on Apple TV, iTunes, Amazon, Google Play, Xbox, and VUDU.
YOUR LIPS, YOUR HIPS for Le Flex
MUSIC VIDEO
When tasked with creating an iconic music moment for British synth sensation Le Flex, a tribute to a late 80's rom com trailer hit me like lightening. Complete with New York Iconography, a meet-cute, and retro sci-fi effects, this directing experience was stellar from start to finish.
NARRATIVE
REEL
From music videos to moody dramas, I catalyze rich performances and nimbly shepherd teams to create intentional stories.
Additional ad samples available on request
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